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What is the new era of loyalty marketing?

In a digital and fast paced world, maintaining an authentic 1-to-1 relationship with your customers is crucial, more than ever before. Loyalty marketing is not something new, but greater possibilities in terms of data and marketing tools has led us into what we call; The New Era of Loyalty Marketing.

We marketeers can now truly get ahead of the curve and create good customer experience. In this article, we will explain why customer loyalty should be a part of the “Full-Funnel Marketing” concept where the new acquisition and loyalty team are working together to achieve true customer loyalty and give tips on how to build a future-proof Loyalty Marketing strategy.

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