Introducing the Strategic marketing operations organization
Marketing is experiencing digital disruption at a steady rate because of the explosion of available marketing channels, a more interactive engagement economy and a general demand for shorter time to market.
In this turbulent environment dictated by ever changing customer behavior, there is also pressure to increase marketing output with fewer resources. This means marketing must prove itself both as a value- and revenue center.
To manage this disruption, smart marketers deploy marketing operation platforms such as MRM or DAM platforms to provide a system of accountability, prove ROI, and facilitate great customer experiences at every touch point.